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The LOGO group and Hasbro have announced their first cooperation in launching transformable Optimus Prime building blocks.

Wed May 18 2022

Paying tribute to the brave Autobot leader Optimus Prime, two global leading toy companies, the LOGO group and Hasbro have announced their first cooperation in launching transformable Optimus Prime building blocks.


The new 10302 building blocks set consists of 1,508 blocks and 19 hinge points. After finishing building, fans can transform the set from an autobot to a truck, or from a truck to a robot and experience endless fun from the charming transformer.


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Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non profit trade association representing the interests of Chinese toy and juvenile product industry. The registered members of CTJPA consists of toy and baby product manufacturers from more than 30 production hubs, distributors / retailers from 330 major cities of China and multinational toy companies from the U.S, Europe and Japan.

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