VTECH, LEAPFROG EXPAND PARTNERSHIP WITH TERRACYCLE TO RECYCLE TOYS

Sustainability is on the minds of many consumers, and therefore in the plans of many companies. The toy industry is the most plastic-intensive industry in the world, so efforts to increase recycling and other eco-friendly measures are becoming more and more necessary.

Following this trend, VTech and LeapFrog have expanded their relationship with the international recycler TerraCycle to set up toy recycling drop-off locations at educational institutions and local businesses. The goal of the new drop-off program is to keep toys out of landfills and instead give parents and kids easy access to a more sustainable option. The companies first partnered two years ago to offer mailing labels for families looking to recycle their well-loved toys.Organizations that agree to become drop-off points will also be rewarded. Every shipment can earn TerraCycle Recycling Rewards points that can be used for cash donations to a school or nonprofit organization.

Source: The Toy Book