Become a Supplier

Post Sourcing Request

Sign In|Join Free

Mcfarlane Toys and Blizzard Entertainment’s Deal Makes More Favorite Action Figures Available

Thu Jun 08 2023

Retailers will see more video game-inspired collectibles this autumn.

 

McFarlane Toys and Blizzard Entertainment have made an agreement that authorizes McFarlane to create and sell action figures that originate from Blizzard’s video games.

 

According to the deal, their cooperation covers various characters from World of Warcraft, Diablo, and the approaching mobile game Warcraft Arclight Rumble.

 

McFarlane Toys earns a good reputation for creating fandom-centric action figures originating from DC comics, sports legends, and anime heroes.

Fans now are going to welcome their favorite characters to come into this true world in form of action figures.


About CTJPA

Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non -profit trade association representing the interests of Chinese toy and juvenile product industry.

CTJPA became the member of International Council of Toy Industries (ICTI) as the only representative from mainland China in 1998. The government, the trade, the media and consumers recognize CTJPA as the only authoritative voice of the industry.

The registered members of CTJPA consists of manufacturers, distributors, retailers, and licensors  from more than 30 production hubs and 330 major cities of China including multinational companies from the U.S, Europe, Japan, etc.

Our Mission

CTJPA is committed to providing effective support to its diverse members, fostering international trade cooperation, and promoting the sustainable development of China's toy and juvenile products industry.

Follow CTE

facebookyoutubelinkedin

Follow CKE

facebookyoutubelinkedin

Subscribe to our newsletter!

Contact Us

Toys: steven_song@tjpa-china.org
Kids: eleanor_xu@tjpa-china.org

Phone: +86-10-68293608

Copyright© 2026 China Toy & Juvenile Products Association (CTJPA) All Right Reserved

京ICP备05031553号 京公网安备110102003522-2