2023 Newly Released Wooly Bear

Shifeng Culture Development Co., Ltd. (Stock Code: 002862, "Shifeng Culture" for short) was founded in 1992 and listed on China's A-share market in 2017. As a high-tech enterprise integrating design, R&D, manufacturing and sales, it has over 100 independent IP patents. Its brand is listed in China's 500 Most Valuable Brands (World Brand Lab) and it is Baidu Smart Cloud's AI toy strategic partner. The company’s toys cover 5 categories (electric remote-controlled, animation/game derivatives, etc.), with over 1,000 varieties sold to nearly 100 countries. It now has 3 core product lines: AI intelligent electric toys, IP animation derivatives and trendy toys. It integrates AI into toys to create products like "AI Magic Star" and "AI Flying Rabbit". It has authorized IPs such as Pokémon and Super Wings, and developed original IPs like "Intelligent Flying Rabbit" and "Menglong Academy" (trendy toy IP with cultural elements), meeting diverse consumer needs.