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"QiYi" is divided into two major categories: QiYi Speed Cubes and QiYi Puzzle Toys, encompassing the mainstream speed cube products currently available on the market as well as other classic puzzle products. QiYi Speed Cubes, with the brand's primary focus on "creating cost-effective, widely accessible speed cube products," has been highly favored by beginner cubers, speed cube training instructors, and students since its inception. QiYi Puzzle Toys adheres to the product philosophy of "edutainment," optimizing and upgrading classic puzzle toys. Its launched products, such as the Huarong Road, Kongming Lock, Magnetic Building Block Cube, and Wisdom Ball Cube, have gained widespread popularity in the market.