The company was founded in 2009, with its headquarters located in New Taipei City, Taiwan, China. Its business scope covers product production, distribution, exhibitions, and offline store operations. The company has long been deeply engaged in the licensing market for American-style toys and film merchandise, holding authorizations from numerous internationally renowned brands including Universal, Disney, Marvel, and Pixar. It produces and sells a variety of products such as collectible statues, multi-jointed movable figures, apparel, and gift-related peripherals. In addition, it organizes large-scale professional collectible toy exhibitions and cooperates with cinema chains and theme parks to operate themed events. Since 2012, the company has continuously won awards issued by Disney, a major IP giant, including the Disney Best Newcomer Award in 2012, and the Disney Best Licensee Award in 2013, 2014, 2015, 2016, and 2018.