Founded in 2017, Yanchuang Culture adheres to 100% independent R&D and stands as a full-process original trendy toy brand integrating "research, production, and sales". It has successfully launched dozens of IP series; its representative work, the "LUCKYEMMA" brand trendy toys, has now released its 15th generation and is among the positive-energy original trendy toys in China. The LUCKYEMMA brand has expanded its global presence to 20,000 physical stores across 38 countries and regions in Southeast Asia, Europe, the Americas, and Oceania, making it an outstanding case of brand globalization from Dongguan's Trendy Toy Center.