The company's brand positioning 1. Global leader in IP derivative development 2. Focus on the creative transformation and product development of international top-tier IPs 3. Committed to creating an immersive experience of "IP + consumption" The company has a mature product development system 1. With an average annual output of over 20 SKUs, 2. Covering trendy toys/home furnishing/digital products/lifestyle accessories 3. Full-chain development capability: IP licensing → creative design → flexible supply chain → global channel distribution 4. Leverage proven IP operation experience to nurture the local market 5. Create a creative product line layout tailored to China's young consumer group, incorporating new retail scenarios such as e-commerce, trendy toy collection stores, and themed pop-up events