Founded in 2025, "Bu Xiang Jia"(Cozy Nine) is a healing creative brand that use IP design to convey emotional reasionance. The brand name orginates from a dual emotional narrative: "布" symbolizes the healing power of gentle embrace, carrying unspoken emotions through textile textures. "想家" missing home harmoniously coexists with the homophone "不想"(not wanting) , directly reflecting the inner conflicts of modern individuals: workplace burnout, confusion in relationships, the ambivalence of longing for home yet hesitating to return...