Soft Collection Series Mini Plush Pendant Blind Box Product Manual

POPJOY centers on “trend and joy,” operating as an integrated, full‑industry‑chain brand that spans original IP incubation, trend product development, cross‑category collaborations and global retail. We create original IPs that bear the mark of their time, resonate with communities and continually renew themselves. With localized teams in 18 countries and long‑term partnerships with 100+ distribution and promotion platforms, we build online and offline channel networks worldwide. Themed stores are planted in prime shopping districts across China, North America, Europe, Japan & Korea and Southeast Asia, while vending machines, cross‑industry tie‑ups and frequent co‑brand activations bring POPJOY into everyday life. Through creativity and joy, POPJOY turns trend culture into an accessible source of happiness.