QiLe Culture & Creativity. Centered on the philosophy of "Unexpected Encounters, Warm Companionship," we are dedicated to creating emotionally resonant creative derivative content. Specializing in IP development and product design, our popular character "Tu Tu Kun Mi (To Meet)" made its debut as a plush blind box—featuring adorable rabbit and cat designs with themed variations, each hiding delightful surprises waiting to be discovered. Two additional IPs are currently in development, along with a range of cultural products such as Meng Li. We look forward to meeting you! We capture the gentle warmth of chance encounters and turn them into tangible companionship, allowing QiLe's stories to enter everyday life through the soft touch of fingertips, preserving a tender space for urban souls. QiLe leads the way, accompanied by lovable characters. May every meeting mark the beginning of joyful companionship.