As a supply chain technology enterprise under the KK Group, specializing in the trendy consumption sector, Mengke Technology leverages the group's extensive retail and channel resources to drive the large-scale development of its global trendy toy collection brand, X11, through digital supply chain capabilities. The brand's main businesses include trendy product exhibition and sales, IP incubation and operation, designer empowerment, and art and culture dissemination, creating a trendy cultural space. Its stores are mostly located in high-traffic commercial and art districts, adopting large-scale store formats with a typical single store area ranging from 1,000 to 3,000 square meters. The brand name "X11" is derived from "MIX" for "X" and "ONE by ONE" for "11", which together mean "Glad to mix you one by one". X11 connects multiple IPs and artist resources, offering a wide range of products including blind boxes, puzzles, BJD dolls, plush toys, and more.