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2021, the Best Year of Mattel Performance in Toys

Thu Feb 17 2022

  Mattel Board’s Chairman and CEO Ynon Kreiz has repeatedly stated that Mattel will be built into an IP-driven high-growth company. The company's performance in 2021 fully justifies this strategy.

  Mattel's net income was $5.458 billion in 2021, an increase of 19% year-on-year; business profit reached $730 million, growth of 94.7%, compared with a year earlier. It is worth noting that the company's net profit increased by $779 million from $124 million in 2020 to $903 million in 2021,  realizing a growth of 631%. It’s Mattel's second consecutive year of profitability since turning losses into profits in 2020, setting the best performance in recent years.

  Mattel’s toy business had total revenue of US$6.08 billion, an increase of 18% year-on-year; in terms of categories, action figures, building blocks, games and other categories saw the highest increase in total sales, up 32% year-on-year.

About CTJPA

Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non -profit trade association representing the interests of Chinese toy and juvenile product industry.

CTJPA became the member of International Council of Toy Industries (ICTI) as the only representative from mainland China in 1998. The government, the trade, the media and consumers recognize CTJPA as the only authoritative voice of the industry.

The registered members of CTJPA consists of manufacturers, distributors, retailers, and licensors  from more than 30 production hubs and 330 major cities of China including multinational companies from the U.S, Europe, Japan, etc.

Our Mission

CTJPA is committed to providing effective support to its diverse members, fostering international trade cooperation, and promoting the sustainable development of China's toy and juvenile products industry.

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