New Toy Related Companies Surging in China Toy Industry

Due to the effect of the mascots of Olympics, China toy companies have witnessed a surge in number in 2021, with over 1.65 million new companies set up, reaching an unprecedented growth of 47%, and an increase of 61% year on year.

According to statistics from Tianyan, China now has more than 5.27 million existing companies which are related to toys. In addition, toy related enterprises have seen an increase of over 1.20 million in number in each of three successive years.