POP Mart's 2021 Achievements

On March 28, POP Mart announced its annual achievement by the end of December 31, 2021. According to the report, the total revenue reached 4.49 billion yuan, a year-on-year increase of 78.7%, and the adjusted net profit was 1.002 billion yuan, a year-on-year increase of 69.6%. Both IP and category innovation have gained positive results. Among the brand products that constitute its competitive advantages, seven major IPs have revenue of over 100 million yuan, and the annual revenue of high-end product lines has reached 178 million yuan.
 
POP Mart's brand products mainly come from its own IPs, exclusive IPs and non-exclusive IP. In 2021, the revenue of brand products was 3.978 billion yuan, a year-on-year increase of 86.2%, accounting for 88.6% of the total revenue. Among them, 7 IPs have made revenue of over 100 million yuan.
 
The year of 2021 marks the 15th anniversary of the release of Molly which has created annual revenue of 705 million yuan, a year-on-year increase of 97.6%. SKULLPANDA achieved revenue of 595 million yuan, a year-on-year increase of 1423.8%; Dimoo achieved revenue of 567 million yuan, a year-on-year increase of 79.8%.