The China Toy and Juvenile Products Association (CTJPA) has released the "June 2026 E-Commerce Platform Data Analysis Report – Baby Cribs" (hereinafter referred to as the E-Commerce Report). The report shows that in June 2026, the baby crib category charted its own course — while other categories experienced notable declines, baby crib sales volume dipped only 2.2% year-on-year. The category's average price rose 6.1% year-on-year, and sales revenue grew 3.7% against the trend, making it one of the few categories in baby and juvenile products to post positive revenue growth.

 

▲ June 2026 Tmall Platform Baby & Juvenile Products Sales Revenue and Year-on-Year Comparison

 

Drawing on the June E-Commerce Report, this article analyzes the baby crib market from three dimensions — price band evolution, TOP 20 brand landscape, and TOP 10 products — to decode consumption trends, competitive dynamics, and growth opportunities, providing a reference for industry practitioners.

 

1 Amid Birth Rate Decline and Stock Competition, the Baby Crib Market Undergoes Major Reshaping: Mid-Range Surges, High-End Holds Steady, Low-End Shrinks

As birth rates have declined in recent years, the market has entered a phase of stock competition. Comparing June 2025 and June 2026 data on sales volume and revenue share by price band reveals that mid-range price segments are growing, the high-end segment remains stable, and the low-price segment is experiencing shrinking demand.

According to the report, the two mid-range price bands of RMB 400–600 and RMB 600–1,000 have become the growth engines for the category. The RMB 400–600 band saw rapid growth, with its sales volume share rising from 11.1% to 18.9% and revenue share increasing from 8.5% to 13.9%.

 

▲ RMB 400–600 Price Band: Sales Volume and Revenue Share

 

The RMB 600–1,000 band expanded steadily, with sales volume and revenue share rising from 18.20% and 16.04% to 19.73% and 18.17%, respectively.

 

▲ RMB 600–1,000 Price Band: Sales Volume and Revenue Share

 

The high-end segment above RMB 1,600 showed steady performance, with stable sales volume and revenue share. Imported solid wood cribs, smart multifunctional adjustable-height cribs, and other premium products precisely target high-budget, quality-conscious families. Leveraging superior quality, smart features, and enhanced user experience, these products maintain high customer loyalty and strong per-unit margins, serving as a core pillar for brands to boost profitability and establish a premium positioning.

 

▲ Above RMB 1,600 Price Band: Sales Volume and Revenue Share

 

In contrast, products priced below RMB 400 have seen their market share steadily decline. Over the past year, this price band's sales volume share dropped from 55.5% to 45.6%, and its revenue share fell from 19.1% to 15.4%. As consumer awareness upgrades, even lower-tier market users are gradually abandoning single-function, low-durability cheap products. A pure price-war model has lost its competitive edge in the market.

 

▲ Below RMB 400 Price Band: Sales Volume and Revenue Share

 

Overall, baby crib market demand is shifting from "cheap and functional" to "practical and quality-driven." Mid-range practical products and high-end smart quality products have become the core direction of industry development, marking the sector's formal entry into a phase of high-quality structural upgrading.

 

2  Manlong Surges 3,558% Year-on-Year, Becomes the Strongest Dark Horse on the TOP 20 List

The June baby crib revenue TOP 20 brand ranking saw significant reshuffling, with the market exhibiting distinctive features of accelerated turnover among top positions and concentrated breakout performances by niche players. Among them, Manlong emerged as the fastest-growing brand of the month, with revenue surging 3,558.0% year-on-year.

 

▲ Revenue TOP 20 Brand Ranking

 

Manlong Multifunctional Bath & Care Integrated Changing Table

Price: RMB 602

 

The ranking of leading baby crib brands has been restructured, with industry concentration rising. Last month's top-ranked brand BeBeBus dropped to third place with slowing growth; ABCmokoo rose to the top position with a revenue share of 10.9%; babyviva climbed to second place with a revenue share of 9.5%. Together, the three brands accounted for 28.8% of total market revenue, demonstrating a clear head-concentration effect.

 

▲ Revenue TOP 20 Brand Ranking

 

This month, multiple niche brands achieved growth, becoming a key factor in the changing industry landscape. Manlong's entry into the TOP 20, powered by its multifunctional bath and care integrated crib, precisely addresses the core pain point of mothers' back strain during baby care — a representative case of a newcomer brand rapidly scaling up.

Dark horse brands in the mid-range multifunctional segment also broke through simultaneously, precisely capturing the market's mid-range consumption upgrade demand. BabyPods rose three places to rank sixth this month, with revenue growing 71% year-on-year; Karmababy similarly climbed three places to seventh, with revenue surging 148.8% year-on-year. Both brands leveraged foldable, connectable, and bath-bed dual-purpose multifunctional products to precisely match mainstream families' one-stop parenting needs, achieving steady share growth.

 

▲ Revenue TOP 20 Brand Ranking

 

BabyPods Baby Multifunctional Care Table

Price: RMB 780

 

Karmababy Star Dream Portable Folding Connectable Multifunctional Baby Crib

Price: RMB 2,211

 

The high-end solid wood and smart segment also experienced rapid growth. Boori Kids maintained its eighth-place ranking with revenue soaring 429.1% year-on-year, leveraging imported solid wood round cribs to anchor the high-unit-price premium market; HOAG rose three places to enter the industry's top ten, with a brand single-product average price as high as RMB 4,782, relying on its innovative five-in-one smart height-adjustable baby crib to carve out a niche high-end premium segment and capture the premium quality parenting market.

 

▲ Revenue TOP 20 Brand Ranking

 

Boori Kids Orsis Solid Wood Multifunctional Portable Connectable Baby Crib

Price: RMB 2,871

HOAG Versatile Smart Auto-Lift Multifunctional Baby Crib

Price: RMB 4,373

 

As the segment landscape iterates at an accelerated pace, cross-category brands continue to enter and capture market share. babycare made its debut on the baby crib revenue TOP 20 list this month, ranking seventeenth. Leveraging its across-the-board traffic advantage, the brand focused on solid wood connectable cribs as a single product line and achieved rapid volume growth, becoming a typical case of a leading maternity and baby brand expanding cross-category into the baby crib segment and further intensifying the fierce stock competition in the industry.

 

 

3 babyviva Tops Single-Product Revenue! Reading the TOP 10 Sales Volume List to Understand Segmented Demand for Baby Care Tables and Cribs

Combining the two TOP 10 rankings for revenue and sales volume, we break down the mainstream product formats, price structures, and consumer preferences in the baby care table and crib categories, providing precise data references and market insights for brand R&D and channel product selection.

From the revenue TOP 10 ranking, the category has formed a clear three-tier price matrix — low, mid, and high. Among them, mid-range care products serve as the core revenue driver. The babyviva Baby Multifunctional Care Table topped the list at an average price of RMB 562, with its single-product revenue accounting for 5.45% of the total category scale, ranking first in category revenue. ULOP/Youlebo and coolbaby and other mid-range folding cribs also contributed simultaneously, securing the category's mid-range profit base.

 

▲ Revenue TOP 10 Best-Selling Products: babyviva Ranks First

 

High-end products command a high unit price premium. Several premium single products made the list, including the BeBeBus Dream Builder series connectable crib, Karmababy folding crib, and Boori Kids solid wood round crib, with average prices ranging from RMB 1,900 to RMB 3,855.

▲ Revenue TOP 10 Best-Selling Products: BeBeBus and Others Target High Unit Prices

 

From the sales volume ranking, the category market shows a significant two-tier polarization. ABCmokoo's RMB 291 folding care table leads in volume, with its single-product sales accounting for 9.1% of the entire category. The top five products by sales volume are all essential items in the RMB 400–800 range, including care tables and bath-bed dual-purpose models.

 

▲ Sales Volume TOP 10 Best-Selling Products: ABCmokoo Folding Care Table Leads

 

Overall, market bestsellers share three core characteristics that precisely match current consumer demands. First, integrated care functionality is an essential selling point — products combine diaper changing, massage, bathing, and storage in one unit, effectively solving the core pain point of mothers' back strain during baby care. Second, flexible and adaptive design has become mainstream — foldable, mobile, and seamlessly connectable features accommodate diverse living scenarios such as small apartments, rental housing, and large-bed co-sleeping, making lightweight, easy-to-store designs a standard for mid-to-high-end products. Third, a mature tiered pricing system leverages differentiated product features across price bands to build a complete product matrix, forming a solid competitive barrier.

 

Conclusion

The June 2026 Tmall baby crib market performance of "average price up 6.1% year-on-year and sales revenue up 3.8% year-on-year" represents a structural transformation in maternal and infant consumption — from 'low-price essentials' to 'multifunctional scenario-based solutions.'

The market trend has fundamentally shifted: the below-RMB 400 low-end segment is shrinking, while the RMB 400–600 and RMB 600–1,000 mid-range integrated care products have become the new growth mainline.

The dark horse growth path is replicable: Manlong achieved a 3,558% revenue surge by focusing on the niche care segment, proving that avoiding homogeneous solid wood cribs and deeply addressing care pain points is a shortcut for brand breakthroughs.

Product R&D direction: iterating around four key functions — foldable portability, bath-bed integration, and smart height adjustment — and continuously solving modern family parenting care pain points is the key to achieving counter-trend growth in a stock-competition market.

 

CKE China Kids Fair — Exhibitor & Product Recommendations

High-Growth Diaper Changing Table & Care Table Segment

Diaper changing tables and care tables are the fastest-growing sub-segment in the baby crib category. Manlong achieved a 3,558% revenue surge with similar products. Two companies at CKE China Kids & Baby Products Expo are positioned in this segment:

 

Yongjia County Chengyou Amusement Equipment Co., Ltd.

Hall E1, Booth E1C53

Its product range covers baby cribs, care tables, diaper changing tables, and dining chairs, focusing on integrated "care + sleep" baby crib furniture that precisely matches contemporary mothers' one-stop care needs.

 

Hebei Zhuzhu Children's Toys Co., Ltd.

Hall E2, Booth E2E64

Its product matrix includes baby cribs, care tables, playpens, and trampolines, focusing on multifunctional combined baby and juvenile home products to meet the full-scenario baby furniture stocking needs of brands and large retailers.

 

Mainstream Baby Crib Segment

This segment is the traditional core category of baby cribs, with products ranging from basic models under RMB 100 to mid-to-high-end solid wood models, adaptable to different channel tiers:

 

Anhui Coolbaby Technology Development Co., Ltd.

Hall E1, Booth E1C50

A core baby crib exhibitor with a mature baby crib and connectable crib supply chain system, products covering the mid-range mainstream price point, suitable for both online and offline channel distribution — a core choice for channel procurement.

 

Pingxiang Miracle Children's Products Co., Ltd.

Hall E2, Booth E2F61

A mature baby crib supply chain enterprise focusing on basic baby cribs and portable bassinets.

 

Zhongshan Babyace Daily Products Co., Ltd.

Hall E3

Specializing in children's bed products oriented toward export quality standards, focusing on mid-to-high-end children's growth beds.

 

Comprehensive Cross-Category Brands

 

Zhongshan Childishness Trading Co..Ltd.

Hall E2, Booth E2D56

A full-category baby and juvenile products manufacturer with a product line covering car seats, strollers, dining chairs, and baby cribs, focusing on one-stop children's travel + home product combinations.

 

Zhongshan Taomei Far East Daily Products Co.,Ltd.

Hall E2, Booth E2A07

Focusing on children's vehicles, tricycles, and baby cribs, with ride-on products as its core and an extended layout in the baby crib category, suitable for children's vehicle channels looking to supplement their baby home product lines.