Li Ning has announced its cooperation with the Bored Ape Yacht Club

Li Ning takes the lead in entering the era of digital collection IP marketing by cooperation with the No.4102 work from the world famous digital collection Bored Ape Yacht Club to make related series products. An offline Bored Ape Yacht Club themed pop-up shop has been built in Sanlitun Beijing.

In the recent years, Li Ning has been pursuing younger brand image with launch of Li-Ning China series products and creation of new national fashion style through extensive crossover collaboration.

What’s the most eye-catching is Li Ning’s leading role in the linkage with the IP in the blockchain of metaverse.

Li Ning’s joint efforts with the Bored Ape Yacht Club have advanced its brand to metaverse from new national fashion style, which wins the company the first place at the forefront of the trend.