The Blue Blur is heading into some new toy categories.

The Blue Blur is heading into some new toy categories.

PMI Ltd. inked a deal with SEGA and WildBrain to create a new range of novelty toys and games inspired by Sonic Prime, the new CG-animated Sonic the Hedgehog adventure series that’s set to debut on Netflix later this year. WildBrain CPLG brokered the deal on behalf of WildBrain and SEGA of America, the producers of the series, while Big Picture Licensing repped PMI.

PMI plans a multi-territory launch for its Sonic Prime products early next year. The range is set to include collectibles, minifigures, clip-on plush, stampers, games, and more. WildBrain notes that PMI joins additional newly signed licensees for Sonic Prime, including Ravensburger for puzzles and E Plus M for apparel.

Source: The Toy Book