According to the "June 2026 E-Commerce Data Analysis Report — High Chairs" (hereinafter referred to as the E-Commerce Report) released by the China Toy and Juvenile Products Association (CTJPA), the high chair market in June showed a divergent trend of "rising prices but falling volumes." The average selling price of high chairs increased by 17.5% year-on-year in June, while overall sales revenue declined by 10% year-on-year, reflecting the coexistence of market consumption upgrading and demand contraction.

Drawing on the E-Commerce Report, this article provides an in-depth analysis of consumer trends, competitive landscape, and development opportunities in the high chair market from two dimensions: the TOP20 brand landscape and TOP10 best-selling products, offering reference insights for channel practitioners.

 

1 TOP3 Brands Dominate; Usbettas Leads Growth by a Wide Margin

In terms of brand landscape, top brands continued to lead. STOKKE ranked first with a 23.9% share of sales revenue, followed by hagaday at 15.0%, and NUSKIN at 8.6%. The three brands together account for nearly half of the market share, indicating significant concentration.

 

▲ Sales Revenue TOP20 Brand Ranking

 

Notably, Usbettas, a well-known brand in the baby sleeping bag segment, also delivered outstanding performance in the high chair category, with a 276.6% year-on-year increase in sales revenue, making it the fastest-growing brand among the TOP20. It rose 7 positions month-on-month to rank 12th, with an average product price of CNY 287.8, focusing on cost-effective multi-functional high chairs.

 

▲Sales Revenue TOP20 Brand Ranking — Usbettas's Outstanding Performance

 

In addition, MIGO BEAR recorded year-on-year growth of 105.8%, and HAGADAY grew 36.1%, both demonstrating strong momentum.

 

2 TOP10 Best-Selling Products: Premium Growth Chairs Dominate the Rankings

From a product perspective, the sales revenue TOP10 list was almost entirely dominated by premium growth chairs. STOKKE and hagaday each claimed 4 spots, together accounting for 8 of the 10 positions.

 

The TOP3 products by sales revenue were:

01  Stokke TT Children’s Growth Chair

•  Average price: CNY 3,099

•  Sales revenue share: 7.9%

 

02  Stokke Tripp Trapp 6-Piece Growth Chair Set

•  Average price: CNY 4,065

•  Sales revenue share: 7.4%

 

03  hagaday Children’s Growth Chair

•  Average price: CNY 1,342

•  Sales revenue share: 4.5%

 

In terms of sales volume, however, the picture was markedly different. Budget-friendly "KFC-style" high chairs and learning-to-sit chairs dominated the volume rankings, with affordable brands such as Piannuo and Dile delivering standout performance, reflecting significant market polarization.

 

3 CKE China Kids Fair — Recommended Quality High Chair Exhibitors

The 2026 CKE China Kids Fair brings together a curated group of factories and renowned maternal & infant brands deeply engaged in the baby high chair segment, covering various types of high chairs to precisely match the sourcing needs of maternal & infant stores, online e-commerce platforms, and cross-border buyers. Below is our categorized recommendation of high chair exhibitors at this year’s fair:

 

Hangzhou Weilan Maternal and Infant Products Co., Ltd.

Core products: Ergonomic Multi-functional Growth High Chair (KC505/KC606 series)

Company strengths: Emerging brand in the domestic high chair niche segment

 

Zhongtong Holding (Xiamen) Co., Ltd.

Core products: Baby cribs, electric rockers, full range of multi-functional high chairs and home products

Company strengths: Owns complete production lines; capable of fulfilling large-volume foreign trade orders; supports OEM/ODM customization; suitable for cross-border large-scale sellers and supermarket channels.

 

Taizhou Dameng Baby Products Co., Ltd.

Core products: Portable high chairs, multi-functional children’s high chairs, etc.

Company strengths: Specializes in manufacturing children’s high chairs, baby bathtubs, and other juvenile products; products comply with Entry-Exit Inspection and Quarantine Bureau standards and have passed EU, US, and Australia standard tests with certified test reports. Focuses on budget-friendly products, supplying nationwide wholesale markets and lower-tier maternal & infant retail stores.

 

Rizhao Pengsheng Rubber Products Co., Ltd.

Core products: Baby high chairs, matching trays, etc.

Company strengths: Professional manufacturer of children’s products, crafts, fitness equipment accessories, disinfection supplies, silicone products, and more, with a complete and scientific quality management system.

 

Zhongshan Childishness Trading Co., Ltd.

Core products: High chairs, cribs, car seats, etc.

Company strengths: Full-category juvenile products manufacturer with product lines covering high chairs, cribs, car seats, and more; focuses on one-stop children’s mobility + home product combinations.

 

Suzhou Lucky Intelligent Technology Co., Ltd.

Core products: Smart rocking chairs/high chairs, smart cradles, etc.

Company strengths: Holds qualifications including National High-Tech Enterprise and Provincial Specialized and Sophisticated SME. Its smart rocking chair/high chair products feature China’s first self-developed intelligent swing drive control device and method, utilizing drivers paired with status detection devices, sensors, controllers, and other components to achieve automatic dynamic monitoring and 2D/3D automatic multi-gear intelligent swinging functions.