Bratz Celebrates Its 21st Birthday with New Products Fit for Fashion Fans

Make sure to check their IDs: These sassy chicks are turning 21.

After being launched in 2001, MGA Entertainment’s millennial property Bratz is celebrating its 21st birthday with all the passion for fashion the brand has maintained throughout the years. While the property has been rebranded and relaunched a few times during the line’s life span, today the gals are as popular as ever. A dedicated community of fans who grew up loving the dolls now hold the purchasing power and are introducing their kids to the “it” girls.

New product launches hit online retailers this month, including reproductions of fan-favorites from the line’s early years. Series 2 Fashion Dolls are near-exact reproductions of five dolls originally released between 2002-2005, including Meygan, Nevra, Kiana, Kumi, and Dylan. The Girls Nite Out 21st Birthday Edition Fashion Dolls specifically celebrate the milestone birthday with reproductions of the original 2004 Girls Nite Out dolls, including Cloe, Yasmin, Jade, Sasha, and Dana.

Source: The Toy Book