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LEGO FRIENDS GETS AN UPDATE WITH COMPLEX CHARACTERS

Tue Feb 07 2023

LEGO_LEGOFriendsFeatured.jpgLEGO is aiming to make its brand LEGO Friends more inclusive, featuring new characters who struggle with anxiety, learning, social skills, ADHD, and more. One character, Autumn, was born with only one arm.

There are characters from different countries, including Zac, who is African-French; Olly, who is British; and Leo, who is Mexican. The line also features a variety of skin tones, so kids can feel better represented.

This year, LEGO also dropped a new line of LEGO Friends building sets, some of which include Heartlake International School, Autumn’s House, a Cat Hotel, and more. The full line is available at specialty retailers, mass retailers, and at LEGO Stores.




Source: The Toy Book

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Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non profit trade association representing the interests of Chinese toy and juvenile product industry. The registered members of CTJPA consists of toy and baby product manufacturers from more than 30 production hubs, distributors / retailers from 330 major cities of China and multinational toy companies from the U.S, Europe and Japan.

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