A March 2026 e-commerce data report on juvenile products released by the China Toy and Juvenile Products Association (CTJPA) shows overall market declines, with most categories seeing lower sales revenue and unit sales. Despite the downturn, Oneye delivered steady and notable performance: ranked #1 in both revenue and unit sales in the stroller, strong growth in Playpens, and a top-five position in baby carriers. The brand demonstrated resilience and growth momentum across multiple segments.

From mobility to home safety, and from entry-level value to mid-to-premium positioning, Oneye is reshaping category dynamics through a clear product strategy, an effective bestseller portfolio, and strong growth drivers.

01 Playpens See Triple-Digit Growth for Oneye in March

In March, the Tmall juvenile products market softened. Most major categories saw year-on-year revenue declines: strollers -5.8%, baby bottles -9.2%, cribs -9.8%, high chairs -11.2%.

▲ March 2026 Tmall juvenile products revenue and YoY change

In terms of unit sales, most categories fell by over 15% YoY (strollers -15.8%, baby carriers -17.6%), with Playpens down 5.0% and child safety seats up 1.6%.

▲ March 2026 Tmall juvenile products unit sales and YoY change

Notably, despite lower revenue and unit sales, average selling prices rose in most categories except child safety seats. Strollers +11.9%, Playpens +13.1%, baby carriers +34.1% YoY.

▲ March 2026 Tmall juvenile products average selling price (RMB) and YoY change

Against this softening market, Oneye performed strongly: stroller revenue +21.4% YoY, playpen revenue +1,015.1% YoY, and baby carriers ranked 5th by brand revenue despite a decline. Oneye leveraged core product strength to counter downward pressure, raising both market share and average selling price.

02 Strollers: Oneye Holds #1

Strollers remain Oneye’s core category. In March, Oneye led with a 15.0% revenue share (#1), up 21.4% YoY, significantly ahead of DearMom, elittile, and BeBeBus.

▲ March 2026 Tmall stroller revenue TOP20 brands

In unit sales, Oneye also ranked #1 with a 17.4% share (TOP5 brands collectively held 41.1%).

About product portfolio, Oneye offers a full range from entry-level to premium.

- Entry model – T2 Pocket Stroller (RMB 396): #1 in stroller unit sales, 7.6% share. Lightweight, high value.

- Mid-range – T6 Second-Generation (RMB 1,075): #2 in unit sales. Designed for daily family use.

- Mid-to-premium – T9 Baby Stroller (RMB 1,854): #3 in stroller revenue.

03 Playpens: +1,015.1% Growth in March

Playpens became Oneye’s high-growth segment. March data shows Oneye ranked #2 in playpen revenue with a 7.8% share, up 1,015.1% YoY — the fastest growth in the category. Among the TOP10 bestsellers by unit sales, Oneye claimed two spots with 2.8% and 1.9% shares.

Product portfolio: Two models serving different price tiers.

- Model WY-YXWL – Premium playpen, average selling price RMB 1,057: #3 in revenue TOP10, alongside Beie and Youkabu.

- Model 8001 – Value playpen, average selling price RMB 462: #3 in unit sales TOP10, alongside Qiaolexiong and Youkabu.

04 Hip seats: Steady Climb to #5

Hip seats are a key accessory for infant mobility, and Oneye is strengthening its presence. Despite strong incumbents like BeBeBus, bvya, and Babycare, Oneye secured 5th place.

Model WY-YD001 Cloud Carrier (average RMB 388) performed well. #3 in revenue TOP10 with 7.4% share, #2 in unit sales TOP10 with 5.9% share.

Industry trend: Baby carriers are moving toward value-quality balance. The RMB 500+ price bracket grew from 8.2% to 22.7% of unit sales; the RMB 200–400 bracket grew from 14.0% to 22.6%. Oneye’s RMB 388 carrier sits in the mid-range, carving a stable growth path between premium and mass brands, completing the “stroller + carrier” mobility ecosystem.

05 Why Oneye Stands Out

Oneye’s success across three core categories in a challenging market is no accident — it reflects a coordinated product strategy, precise pricing, and brand operations.

1. Full-scenario coverage – Around the 0–3 year old’s daily life: strollers (mobility), Playpens (home safety), carriers (on-the-go). Creates an ecosystem that increases user lifetime value and brand loyalty.

2. Effective bestseller matrix, targeted pricing – A “entry + mid + premium” pyramid in each category reduces reliance on a single price point and improves resilience.

3. User-driven growth – Products designed to address modern parenting pain points build trust quickly. Positive word-of-mouth drives cross-category repeat purchases. In the last six months, all three core categories have consistently ranked in the TOP20. User-generated content, influencer engagement, and livestream conversions form a closed-loop growth engine, transforming Oneye from a “single hit” to a full-category juvenile products brand.

Conclusion

In a juvenile products market marked by both intense competition and consumption upgrading, Oneye’s March data shows that brand competitiveness comes from multi-category synergy, precise price positioning, and loyal users. From a stroller specialist to a leader across strollers, playpens, and carriers, Oneye has become a representative case in juvenile products for 2026.