Post-90s & 95s are the main users of mother & baby platform, accounting for 65% of the total

Post-90s & 95s are the main users of mother & baby platform, accounting for 65% of the total
“2020 China Internet Mother & Baby Research” shows that the maternal and infant market has grown steadily, and the consumer market is expected to reach 3.2 trillion in 2020. In the first quarter of 2020, MAU of mother and baby online market increased to 646 million. Post-90s and post-95s are the mainstream users of the maternal and infant platform, accounting for over 65%.

Sales of baby toys increased by 13.4% year-on-year in the first half of 2020
Baby toys play an important role in brain development, language enlightenment, ability training, hand-eye coordination, and physical exercise. For this reason, young parents are keen to buy various baby toys. The sales data of Tmall shows that, in the first half of this year, sales of infant toys increased by 13.4% year-on-year. Fisher-price, Hape and Vtech have launched a series new baby toys. With innovative design, close to the critical period of infants and young children's growth and multi-functional integration, it brings more choices to consumers.