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VTech‘s first new toys for 2021 are paving new roads for green electronics

Wed Jan 20 2021

The company revealed a new lineup of products that continues its push toward replacing fossil-based plastics with sustainable alternatives by 2030.
 

New for 2021 are three new eco-friendly vehicles in the Go! Go! Smart Wheels line made from plant-based plastic, and the Sort & Recycle Ride-on Truck made from reclaimed plastic. LeapFrog is also getting into the sustainable mix with the Choppin’ Fun Learning Pot with vegetables and accessories made from plant-based plastic. 

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Additionally, VTech is sourcing materials from responsibly managed forests certified by Forest Stewardship Council for two new wooden toys: the Touch & Learn Nature ABC Board and Interactive Wooden Animal Puzzle. 
 

“VTech’s sustainability vision is to create sustainable value for the lives of people and protect the planet for the future generations,” says Dr. Allan Wong, chairman and group CEO of VTech Holdings Ltd. “We are committed to using sustainable materials in our products and packaging and recycling them in a responsible way, using eco-friendly transportation modes in our supply chain management, increasing the use of renewable energy and reducing the consumption of natural resources in our production process.”
 

VTech recent sustainability efforts include a recycling partnership with TerraCycle and a rolling introduction of sustainable packaging. By 2025, the company expects to have replaced all fossil-based blister packaging with plant-based alternatives.


Source:ToyBook

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Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non -profit trade association representing the interests of Chinese toy and juvenile product industry.

CTJPA became the member of International Council of Toy Industries (ICTI) as the only representative from mainland China in 1998. The government, the trade, the media and consumers recognize CTJPA as the only authoritative voice of the industry.

The registered members of CTJPA consists of manufacturers, distributors, retailers, and licensors  from more than 30 production hubs and 330 major cities of China including multinational companies from the U.S, Europe, Japan, etc.

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CTJPA is committed to providing effective support to its diverse members, fostering international trade cooperation, and promoting the sustainable development of China's toy and juvenile products industry.

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