POP MART Has Empowered IP Products with Cultural Value

It is learned that in addition to the crossover cooperation with CCTV, POP Mart had also cooperated with the Beijing Chaoyang District Fire Rescue Detachment and Shanghai ASES Spaceflight Technology Co.Ltd., a wholly-owned subsidiary of Aerospace System Engineering Shanghai. During the "119" Fire Protection Publicity Month in 2021, MOLLY turned into a firefighter who vividly conveyed the awareness of fire safety to the public, and contributed to fire protection promotion. In October 2021, with the successful launch of the Shenzhou 13 manned spacecraft, POP Mart and Shanghai ASES Spaceflight Technology Co.Ltd jointly launched the "MEGA Collection Series 1000% SPACE MOLLY Moon Rock". The trend toys serves as a carrier to enable more Young people to know about and love the aerospace industry.


  As an influential IP among the Generation Z, MOLLY has assumed responsibility to disseminate Chinese culture. Many trendy toy products with Chinese cultural elements have been launched, such as Twelve Chinese Zodiac series, Loyal Auspicious Beats series, and Monkey King series. In 2020, POP MART and National Treasure jointly combined MOLLY with Libai, a historical figure, Thangka, and Copper flying horse to boost Chinese culture.