Squishmallows won three big awards in the 2022 TOY OF THE YEAR (TOTY)

  Squishmallows is composed of a series of cuddly, colorful, and collectible plush toys, each of whose member has its own unique name and story. The brand has created over 1,000 characters since its debut in 2007.

  Bringing customers with fun and comfort, Squishmallows is deeply favored by the group at different ages. In its diversified and inclusive online community, its fans are able to creatively express their love for characters of Squishmallows by virtue of social media.