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Lego Focuses on Digital Transformation through International Digital Team Expansion

Fri Apr 22 2022

The LEGO Group is expanding its long-term digital goals and launching a digital office space in Copenhagen to help foster hundreds of digitally focused employees. This new office space features a myriad of collaborative spaces, a welcoming canteen, and — of course — a gamer room.
 
Currently, the office is home to 100 employees, a mere fraction of LEGO’s goal to house 400 workers. The new space is designed to enhance digital ways of working and reflect the company’s playfulness and mission to inspire and develop kids.





Source: The Toybook

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Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non -profit trade association representing the interests of Chinese toy and juvenile product industry.

CTJPA became the member of International Council of Toy Industries (ICTI) as the only representative from mainland China in 1998. The government, the trade, the media and consumers recognize CTJPA as the only authoritative voice of the industry.

The registered members of CTJPA consists of manufacturers, distributors, retailers, and licensors  from more than 30 production hubs and 330 major cities of China including multinational companies from the U.S, Europe, Japan, etc.

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CTJPA is committed to providing effective support to its diverse members, fostering international trade cooperation, and promoting the sustainable development of China's toy and juvenile products industry.

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