The Pokémon Co. International is beginning a new philanthropic initiative.

The Pokémon Co. International is beginning a new philanthropic initiative.

The company responsible for managing the Pokémon brand outside of Asia is donating a minimum of $25 million over the next five years. The donations will be given to a predetermined group of organizations that help to create equitable communities, support children, or both.

The donation of Pokémon Center and Pokémon Trading Card Game products will also be included in the effort. They will be provided to organizations that can distribute toys and games to the families and children who need them.

The organizations selected span three geographic categories — global (operate without borders), regional (operate in countries where the Pokémon brand has a significant presence), and local (serve the local communities). The Pokémon Co. International intends to support these organizations year after year in long-term strategic partnerships. Other organizations may also be added over the course of the initiative.