Toys ‘R’ Us Jumps into the Metaverse with Anybodies Deal

The digital space is still the wild west, but Toys “R” Us has a roadmap for its upcoming journey into the metaverse.

WHP Global, the parent company of Toys “R” Us, formally announced a partnership with Anybodies, a Web3 technology agency. The collaboration has been teased on social media since October and will launch with 10,000 digital collectibles on Solana, a carbon-neutral blockchain. Beginning Dec. 9, Toys “R” Us collectibles will be offered through the Magic Eden non-fungible token (NFT) marketplace.

Additionally, there is a “phygital” component at play as consumers can stake their digital collectibles to earn GCoins that can be redeemed for a variety of real-life products or experiences. Toys “R” Us says that the program will evolve, and could include discounts, loyalty rewards, and more alongside the opportunity to access physical and digital toys, in-store experiences, shopping events, and VIP admission to new flagship openings.

Source: The Toy Book