Rainbow High’s Paris Hilton Fashion Doll Taps Further into Kidult Market

Rainbow High is a brand of fashion dolls known for bright colors and high quality appreciated by kid and adult collectors alike. The line has an associated animated series on Netflix, also called Rainbow High, that recently had a celebrity cameo from Paris Hilton. Following this cameo, MGA Entertainment, the company behind L.O.L. Surprise and Little Tikes, is releasing the Rainbow High Premium Edition Paris Hilton Collector Doll.

The new Paris Hilton Rainbow High fashion doll is a premium doll designed for collectors willing to pay a bit more than the average Rainbow High doll price. MGA Entertainment is targeting the kidult market, a growing sector in the toy industry that has risen by 19% in the last four years, per NPD.

Source: The Toy Book