LEGO Partnering with European Energy to Build Lower Carbon Alternative

LEGO is ‘building’ toward a better future.

European Energy has entered into an agreement with The LEGO Group to deliver e-methanol as a lower-carbon alternative to conventional plastic production. European Energy will produce methanol from renewable energy using wind and solar plants as well as biogenic CO2, commonly referred to as e-methanol, which will in turn be used for plastic production. European Energy will deliver its first batch to LEGO and Novo Nordisk, a Denmark-based healthcare company, next year.

The LEGO Group will explore the potential uses of e-methanol to make selected products in its current portfolio and expects to develop prototypes in the coming years with a goal to commercialize in the longer term.

The e-methanol will be produced at European Energy’s facilities in Denmark.

This partnership is the latest in a vast array of sustainability efforts that the LEGO Group has been engaged in. Earlier this month, the company broke ground on its new, carbon-neutral factory in Virginia.

Source: The Toy Book