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Sony creates robotic toy to help cultivate the STEM education market in China

Fri Jul 21 2023

Japanese tech company Sony Group Corp has unveiled its latest programming educational kits in China as the company aims to expand its presence in the STEM, science, technology, engineering, and mathematics education market.

As a kind of programmable robotic toy, Toio is targeted at kids from kindergarten, primary school, and educational institutions in China, to help cultivate children's creativity and imagination.

The Toio system consists of two robotic cubes that are equipped with sensors and can be controlled by a ring-shaped knob. A simple twist of the wrist will change the cubes' direction and children can customize the cubes by adding their creations.


About CTJPA

Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non -profit trade association representing the interests of Chinese toy and juvenile product industry.

CTJPA became the member of International Council of Toy Industries (ICTI) as the only representative from mainland China in 1998. The government, the trade, the media and consumers recognize CTJPA as the only authoritative voice of the industry.

The registered members of CTJPA consists of manufacturers, distributors, retailers, and licensors  from more than 30 production hubs and 330 major cities of China including multinational companies from the U.S, Europe, Japan, etc.

Our Mission

CTJPA is committed to providing effective support to its diverse members, fostering international trade cooperation, and promoting the sustainable development of China's toy and juvenile products industry.

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Toys: steven_song@tjpa-china.org
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