MATTEL, VIACOMCBS CONSUMER PRODUCTS INK LICENSING DEAL FOR ‘PAW PATROL: THE MOVIE’ UNO, MEGA BLOKS

The pups from Adventure City are joining a familiar game and getting some new toys.

Mattel inked a global licensing deal with ViacomCBS Consumer Products (VCP) for a range of new products inspired by this summer’s PAW Patrol: The Movie.

Under the new agreement, Mattel Games will issue UNO Junior PAW Patrol, a simplified UNO Junior card game designed for younger players that features graphics from the movie. Additionally, Mattel’s Mega Bloks brand will unleash a collection of more than 10 new building sets, including the Adventure City Pups Assortment, Marshall’s City Fire Rescue set, and Rubble’s City Construction Truck.

PAW Patrol: The Movie is a Spin Master Entertainment production in association with Nickelodeon Movies and Paramount Pictures. The film features members of the original series’ voice cast along with Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian West, Randall Park, Dax Shepard, Tyler Perry, Jimmy Kimmel, and Will Brisbin. PAW Patrol: The Movie hits theaters on Aug. 20.

Spin Master previously produced its own line of PAW Patrol construction sets under the IONIX Jr. brand.

Source From : toybook.com