Who are the most valuable brands in 2022?

 Brand Finance, a famous brand valuation consultancy, has released its report of TOYS 25 2022 RANKING. According to the statistics, the biggest winners are still LEGO, Mattel, Hasbro, and Bandai Namco who have seen a magnificent increase in their brand value, with their products seen on the ranking list.
 
  Among 25 big brands, top three are LEGO, Bandai Namco, and Fisher Price who have kept their places since 2018. The brand value of US$6.026 billion has won LEGO the first place, followed by Bandai Namco whose brand value is over 3 times less than that of LEGO.

  In 2022, top 10 brands have witnessed a growth in their brand value, with LEGO ranking first for the highest growth of US$629 million. From the perspective of growth rate, Fisher-Price, Barbie, and Hot Wheels performed outstandingly, with a year-on-year growth rate of more than 40%.
 
  The 25 toy brands on the list this year have a total brand value of US$13.62 billion, a year-on-year increase of 12%. The total value of the top 10 brands accounts for 83% of the total, an increase of 1% over last year.