GUCCI has Joined hands with Doraemon for access to cartoon markets
Doraemon × Gucci-themed GUCCI PIN limited-time stores have landed in Beijing, Shanghai, and Chengdu. Inspired by the pin-shaped positioning icon (pin) on the interactive digital map, it creates a comic-style space, giving people a sense of crossing into an anime world within one second.
Through the joint cooperation with Doraemon, Gucci intends to strengthen its "dream-making" brand tonality. In terms of creativity, Doraemon itself has the ability to travel through time and space. Gucci seizes this feature and builds a whimsical aesthetic world.
Whether it's a fashion luxury brand like Gucci or a fast-moving consumer brand, the inspiration from cartoon and animation will always bring unique creativity.
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