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GUCCI has Joined hands with Doraemon for access to cartoon markets

Fri Mar 18 2022

  Doraemon × Gucci-themed GUCCI PIN limited-time stores have landed in Beijing, Shanghai, and Chengdu. Inspired by the pin-shaped positioning icon (pin) on the interactive digital map, it creates a comic-style space, giving people a sense of crossing into an anime world within one second.

 
  Through the joint cooperation with Doraemon, Gucci intends to strengthen its "dream-making" brand tonality. In terms of creativity, Doraemon itself has the ability to travel through time and space. Gucci seizes this feature and builds a whimsical aesthetic world. 


  Whether it's a fashion luxury brand like Gucci or a fast-moving consumer brand, the inspiration from cartoon and animation will always bring unique creativity.

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Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non profit trade association representing the interests of Chinese toy and juvenile product industry. The registered members of CTJPA consists of toy and baby product manufacturers from more than 30 production hubs, distributors / retailers from 330 major cities of China and multinational toy companies from the U.S, Europe and Japan.

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