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Spring Blossoms Products Released by Disney

Tue Mar 22 2022

  Food and beauty brands have always been big players in cherry blossom marketing, and a wave of new products comes out every year. Many toy brands have also seen this momentum and brought the hot spring "cherry blossom marketing" into the toy circle, launching new cherry blossom-themed series products.

  In recent years, Disney will release limited new products of the cherry blossom series every spring. By the virtue of its well-known IP, Disney triggers consumers’ consumption desire  through the main color design of cherry blossom.

  Disney continues to launch a series of Spring Blossoms this year, including plush toys, various accessories, etc. Disney's well-known IPs, such as Chichititi and Piglet have all turned into the pink color of cherry blossoms, conveying the beautiful atmosphere of spring.

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Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non profit trade association representing the interests of Chinese toy and juvenile product industry. The registered members of CTJPA consists of toy and baby product manufacturers from more than 30 production hubs, distributors / retailers from 330 major cities of China and multinational toy companies from the U.S, Europe and Japan.

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